Ron Johnson

Managing Director, Blueprint Creative Inc.

Ron Johnson is co-founder and Managing Director of Blueprint Creative, one of Barbados’ leading branding agencies. Blueprint Creative is comprised of more than 20 problem-solvers, idea generators, entrepreneurs, designers and copywriters, who have studied, trained and gained working experience in a range of countries, including Barbados, The Bahamas, Canada, England, Jamaica, Trinidad & Tobago and the USA.

Ron and his team of brand specialists work with CEOs, marketing teams and HR Departments to help solve their brand-related business challenges. As Managing Director, Ron has advised clients in several industries, including energy, banking, insurance, convenience retailing, accounting and security. Blueprint works on a range of brand-related projects, including logo design, advertising campaigns (print and radio), press releases, packaging, design of publications (such as annual reports, newsletters and magazines), articulation and documentation of company core values, enhancement of company cultures, internal communications and other related projects.

While Ron and his team are passionate about all aspects of branding, they are especially passionate about helping clients improve revenues and build company cultures where hard work, fun and profitability can co-exist.

Blueprint Creative has won several “ADDY awards” for their branding work with clients. Under Ron’s leadership, the company has also been recognised as one of Barbados’ best places to work. Blueprint Creative has been presented with two Barbados’ Best Employers Award (BBE), in recognition of the company’s exemplary culture, working environment and HR practices.

When Ron isn’t helping clients with their branding projects, you can find him reading (about branding), writing (about branding), thinking (about branding) or eating lemon sorbet.

11:50 A.M. - 12:45 P.M.

Thursday 11th Nov

The Future of Work

The future of work has arrived!  The future of work is defined by two major trends that are changing workplaces, workforces, and the nature of work in the 2020s. The first trend is the growing adoption of technologies like artificial intelligence (AI), machine learning, and robotics in the workplace. And the second is the changing physical distribution of the workforce and the rise in remote employees and gig workers. The future of work requires businesses to adopt new technologies and a new sense of purpose and passion.

Many elements of what was considered the future of work have been accelerated and have become today’s reality for many companies, as COVID-19 made it necessary to undergo rapid workplace restructuring. But changes in the working world were already well underway long before the pandemic was upon us.

How do we manage these changes? What are the opportunities available in the new workplace?  How do we keep pace with workforce transformation? How do we keep employees passionate about the new way of doing business? These questions and more will be discussed in this session.